ABOUT ME

Compelling content crafted with passion, research, and strategy 

I’m a writer, editor, and content strategist with more than 10 years of experience helping brands connect with their audiences through clear, engaging, and data-driven storytelling. My work spans B2B and B2C SEO content for SaaS enterprises, marketing agencies, and clients across industries from fintech and tax compliance to ecommerce, retail, and education.
 

I combine a love of language with a deep understanding of SEO and content strategy to craft content that informs, persuades, and converts throughout the sales funnel. Every project begins with research and ends with measurable results backed by analysis to identify what works, what doesn’t, and how to improve.
 

With extensive experience in SEO, AEO, and GEO optimization, I build high-efficiency content workflows that leverage the latest AI tools for brief development, SEO guidelines, and multi-format repurposing for helping teams scale and maintain consistency across channels.

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I earned my bachelor's degree in English from the University of North Carolina at Chapel Hill and am a Tar Heel born and bred. Home base is in Durham, NC, where I live and cavort with my wife, son, dog, and cat. You can usually find me in the garden, behind the turntables, or in the kitchen, but wherever I am, I'm always cooking.